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Google Ad Grants · Free assessment

Your Google Ad Grant is approved.It isn't spending.

$300/mo$10,000/mo

Typical nonprofit Grant spend vs. the monthly ceiling. Industry research puts average utilization near 3%. The gap isn't eligibility — it's whatever is blocking spend.

A free assessment that identifies the primary constraint keeping your Google Ad Grant from producing meaningful mission outcomes — with a prioritized 90-day path to fix it.

Request a free assessment
What you receive

A diagnosis, not a checklist score.

After a short intake and account access used only for review, you get a written result built around three things:

  1. 01

    Your primary constraint

    One clear finding on what's actually blocking spend — account structure, keywords, landing pages, or measurement — instead of a 40-point audit that treats every issue as equal.

  2. 02

    The evidence behind it

    Every claim is labeled by how we know it: observed in your account, provided by you in intake, or a testable hypothesis. No inflated projections.

  3. 03

    A 90-day improvement path

    Three prioritized moves in sequence — make program outcomes measurable, prove paid-search fit, then run a repeatable search learning loop.

How it works

How the free assessment works

  1. 01

    Submit the intake

    A short intake about your organization, your primary program, and what a meaningful conversion means for your mission. About five minutes.

  2. 02

    Pick a time

    Your confirmation email includes a link to book a 30-minute result-review call. That call is where we walk through your result together.

After you book, Patronage sends a Google Ads Manager Account link request and collects GA4 Viewer access. You can revoke both anytime. We analyze the account and bring the finished assessment to your call: primary constraint, evidence, and 90-day priorities.

Start now

Request your free assessment

No billing access, no commitment. The result-review call is where you decide whether the 90-day path is worth pursuing.

Patronage builds AI-enabled marketing operations for teams that need faster launches, clearer signal, and better campaign decisions — including nonprofits putting their Google Ad Grant to work.

What we'll ask for after you book

  • Google Ads Manager Account linkrequired
  • GA4 Viewer accessrequired
  • Search Console + content inventoryhelpful
How to share access safely
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FAQ

Google Ad Grant assessment FAQs

Everything about access and what the assessment covers. Anything else — ask on the result-review call.

Why am I not spending my full Google Ad Grant?
Usually one of a few constraints: account structure, keyword selection, landing pages, or conversion measurement — not your eligibility. Low spend isn't always a compliance problem, either. The assessment separates compliance issues from growth constraints and names the one blocking you first.
How do we share access safely?
Patronage sends a Google Ads Manager Account link request for your Grant account. An account admin accepts it without granting administrative ownership or billing access. Add Patronage as a Viewer on the GA4 property tied to your site. The access guide provides copyable steps, the exact service-account address, and the Manager Account identifiers to verify.
Full Instructions
Can we revoke access later?
Yes, anytime. Unlink the Patronage manager in Google Ads and remove the Patronage user in GA4. Nothing is installed on your site or in your account.
We work with an agency or an MCC — does this still work?
Yes. An admin for the Grant account or its owner manager can accept Patronage's link request for that child account. Patronage does not need access to the agency or parent organization's other accounts.
What does the free assessment include?
A short intake, a review of your account and site, one clearly named primary constraint, and a prioritized 90-day path — delivered as a written result plus a 30-minute review call.
Can you guarantee we'll spend the full $10,000?
No — and be wary of anyone who promises that. We identify what's blocking spend and map a 90-day path; actual delivery depends on search volume, compliance, and your conversion setup.

The Google Ad Grant provides up to $10,000/month in donated search advertising; actual delivery depends on search volume, account quality, compliance, and optimization. This assessment does not guarantee full Grant utilization, impressions, conversions, or organic ranking improvements.