SEO and AdWords
Organic and paid search run as one weekly loop — briefs, bids, keywords, and copy that rewrite themselves on last week's results.
The old model splits search in two. An SEO agency delivers a quarterly audit. A paid team optimizes bids in its own dashboard. The two report on different calendars, and by the time either report lands, the moment it describes is over.
We run organic and paid search as one system on one cadence. The queries people actually type — and what they do after they click — feed both sides of the program every week.
The weekly loop
Query gap research. What are people searching that you should own, organically or paid? SERP analysis and search-term reports feed one shared brief.
Briefs and drafts. Content briefs that answer the query fully. AI-drafted, editor-shaped, internally linked to the pages that should compound.
Paid hygiene that never lapses. Search-term cleanup, negative keywords, and budget shifts happen weekly from real spend data — not when someone remembers to check.
Read and rewrite. Clicks, impressions, position, and CPC feed the next week's brief. Weak sections get rewritten. Under-bid query pockets get claimed.
What you get
Reviewable reports with run history, not a dashboard you have to interpret. Every week you can see what changed, why it changed, and what the next bet is. For nonprofits, the same loop activates Google Ad Grants that usually sit underspent — disciplined query coverage and compliance checks, run on the same cadence.
Where this fits
Search compounds fastest when the landing surface can keep up. We often pair this program with web development so the pages winning impressions can be reshaped as quickly as the queries shift.