Rank for the questions people ask.
Audits fixed in code, content built from Search Console and keyword data, and technical foundations kept boring so good pages get seen.
Be the answer AI tools quote.
ChatGPT, Gemini, Claude, and Copilot search the web before they answer. We get you indexed and ranking on the search engines they read.
Buy the clicks you can't earn yet.
Google Ads and the Ad Grant run on the same query map, landing on pages built to answer, measured against the same outcomes.
SEO, AEO, and Google Ads
One query map for Google, the AI tools, and paid search.
One discipline. Three search engines now, not one.
Everyone is selling AEO like it's new. It's SEO: get indexed, rank, and be the clearest answer on the page. The AI part is the last mile.
Audit and fixes
A full crawl becomes a ranked backlog. We fix it in code, once, and re-run the audit so you watch the list shrink.
- Indexing, sitemaps, canonicals, and redirects
- Speed, mobile, and structured data
- Broken URLs ranked by the links they still hold
Content strategy
Search Console, Ahrefs, and DataForSEO show what people actually ask. We build the pages that answer it, then report against outcomes, not traffic.
- Pages close to page one come first
- A query-to-page map behind every brief
- Paid buys demand while organic catches up
AI search
AI assistants run a web search and read what comes back. We make sure you're in the results they read, and easy to quote.
- Bing Webmaster Tools and IndexNow
- Brave Search, which Claude reads
- Answer-first pages and agent readiness
Straight answers, first two sentences.
- Is AEO different from SEO?
- Not much. AI assistants run a web search and read the top results, so you still have to be indexed and rank. What's new is that you now rank on three search engines instead of one.
- Which search engines do AI tools use?
- Gemini and Google's AI Overviews use Google's index. ChatGPT mostly uses Bing plus OpenAI's own crawler, Copilot uses Bing, and Claude uses Brave Search.
- Can you guarantee we'll be cited in ChatGPT?
- No one can promise a citation. We set up the measurement (Bing's AI performance report, AI referrals in analytics, and a fixed set of questions run on a schedule) so you can see the trend.
- Do we need a new AEO tool?
- Usually not. Search Console, Bing Webmaster Tools, and your analytics cover most of it. The work is in the pages, not the dashboard.
Good SEO is good Grant SEO.
A Google Ad Grant lives or dies on exactly what a search program builds — indexable mission content, informational query coverage, and conversion tracking Google can trust. If you're a nonprofit weighing the Grant, that's the narrower version of this conversation.
Search compounds fastest when the landing surface can keep up. We often pair this program with web development so the pages winning impressions can be reshaped as quickly as the queries shift — and with campaign automation when search is one channel in a larger system.