Steyer for Governor
A statewide campaign built around connected systems for speed and execution: creative production, paid media controls, volunteer operations, sentiment insight, and election operations tooling.
Connected campaign infrastructure across creative, web, paid media, volunteer systems, and election operations.
Case Studies
A Meta Creative Farm Built from Organic Content
Steyer for Governor already had a strong TV-style creative track. Meta needed a different diet, so organic posts became a reviewable farm system for light spend, quick human confirmation, and promotion into the larger paid program.
July 9, 2026
Ten Designed Issue Pages, Each Backed by Search
Campaign issue pages usually arrive too late to shape the conversation. Approved policy copy became CMS pages with video, intent-mapped sections, and paid search campaigns that bought informational demand while organic rankings caught up.
July 9, 2026
A Free Sticker That Paid for Itself
Steyer for Governor used a free sticker offer to reactivate supporters from Tom's 2020 campaign, then asked them to donate for the full set of five. The offer also reached thousands of new people, and the donations covered the stickers.
July 7, 2026