Give onesticker.Let donorspay for the rest.
A free sticker, then an ask for the full set.
Most list-building asks give supporters nothing back. Steyer for Governor had five sticker designs people wanted, so we built the offer around them: pick one, share a mailing address, and it ships free.
Right after someone claimed a free sticker, we asked them to donate for all five. The free sticker brought in new people. Donations for the full set paid for the free ones.
We ran it like a direct response program. The page ran in several landing variants, and each traffic source carried its own links, so the campaign could see which channels brought requests and which brought donors. Behind the form, we built what an off-the-shelf form can't do: an ActBlue webhook that counts each donation once, deduplication that holds each person to one free sticker, and batch exports that give the printer a clean list of packs and singles every run.
List growth that covered its own costs.
Figures are dated snapshots from the campaign's own reporting. Program economics are directional: they use modeled sticker and fulfillment costs and exclude payment-processing fees.
3,770people
Collected by the program as of the July 7, 2026 summary.
2,283people
Not on the 2020 campaign's lists, in Fired Up, or in the other legacy lists we checked.
$19,071donations
Sticker-kit donations reported in the July 7, 2026 summary, used to cover printing and fulfillment.
4,763by May 10
2,747 orders through May 10: 504 full-set packs and 2,243 free singles.
$8,731by May 10
$14,680 in sticker-kit donations against $5,950 in modeled sticker and postage cost. Directional: excludes pick fees and processing fees.
359addresses
Complete-address requests from SMS links. 52 of those requesters later made 53 sticker-kit donations totaling $2,016.
Have an offer that should grow your list?
We build the page, the ask, and the plumbing behind it, then tune all three against the numbers.