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Before you apply for the Grant,make sure your site can rank.

Most eligibility checkers ask six questions about your organization. We review your website, including its content, search themes, and measurement setup. Eligibility gets you the Grant, but your site determines whether it can reach people and drive useful actions. Good SEO is good Grant SEO.

Check my site's readinessRead the requirements first
Pre-Grant

Run the readiness check

Two minutes of intake. We review your public website and email your readiness report.

We review the parts of your site that affect both SEO and a Google Ad Grant.

What the audit examines

  • Indexable content inventory (sitemap depth)
  • Homepage CTAs, forms, and conversion paths
  • GA4 and tag manager setup
  • Search themes and share of branded keywords
  • Your main program, service area, and organization type
  • Your meaningful conversion, in your words

Already approved for the Grant? This check is for the pre-application stage — the Grant assessment page is built for you.

1 of 8Readiness path
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What you receive

Most checkers ask about your 501(c)(3). We audit your site.

Eligibility is the easy part. Whether the Grant will actually work for you comes down to your site — so that's what we review:

  1. 01

    Content & pages

    What you have to advertise — a content inventory, whether your homepage asks for anything, and whether pages exist that a search ad could reasonably send someone to.

  2. 02

    Keyword themes & recency

    The search themes your site can credibly compete on, and whether your recent work is actually on the site where ads can point to it.

  3. 03

    A clear next move

    The report recommends whether to apply now, wait while you build the site, or fix measurement before applying. It also shows what to fix first. No account access needed.

How it works

How the free readiness check works

  1. 01

    Submit the intake

    Tell us about your organization, website, primary conversion goal, and whether you have help to make the changes.

  2. 02

    We review your site

    We review your content inventory, GA4 and tag manager setup, search themes, and conversion paths. We do not need Google Ads or Analytics access.

  3. 03

    Receive your report

    We email a report that recommends one of three next moves: apply now, wait while you build the site, or fix measurement before applying.

FAQ

Grant readiness FAQs

Short answers, each with a fuller guide. The official program pages at google.com/nonprofits are always the canonical source for eligibility rules.

Is this an eligibility quiz?
No. Eligibility quizzes ask questions about your organization and rely on your answers. The readiness check reviews your site. It counts indexable pages, finds search topics your site could rank for, and checks whether you can measure useful actions. Eligibility is only one part of the review.
Who is eligible for the Google Ad Grant?
In short: registered charitable organizations with an owned, policy-compliant website. Government entities, hospitals and medical groups, and schools and universities are not eligible (though philanthropic arms of educational institutions can be). Google owns the final determination — we link the official eligibility pages rather than restate rules that change.
Eligibility, in detail
What are the Google Ad Grant requirements?
Beyond eligibility: an owned website with substantial content, HTTPS, compliance with Google's website policy, and — once approved — program rules like maintaining a 5% click-through rate and tracking meaningful conversions. The requirements decide whether you can get the Grant; your site's readiness decides whether it spends.
The full requirements
How do we apply?
Three systems in sequence: TechSoup validation, Google for Nonprofits registration, then Ad Grants activation. The application itself is the easy part — approvals typically hinge on your website meeting Google's content and policy bar, which is exactly what the readiness check audits first.
Step-by-step application guide
What should we fix before applying?
Usually three things, in order: enough indexable mission and informational content to meet search demand, trustworthy measurement using GA4 and one meaningful conversion, and a clear conversion path on the pages you would advertise. The readiness check shows which one you should fix first.
The pre-apply checklist
Does the check guarantee approval, spend, or rankings?
No — and be wary of anyone who promises those. Google decides approval; delivery depends on real search demand for your mission and on account quality; paid ads never lift organic rankings. What the check does guarantee is an honest read of where your site stands before you invest in the application.
We already have an approved Grant. Is this for us?
No — you want the Grant assessment instead. It reviews your live account, search terms, landing pages, organic positions, and wasted queries using read-only access you can revoke anytime.
Request a free assessment
Guides

The pre-apply reading list

Short, honest guides to the rules and the application. Each one points back to the readiness check — reading about requirements is useful; auditing your own site is decisive.

Google Ad Grant requirements

What Google checks before approval, what the program demands after it — and the readiness requirements only a site audit can see.

Read more

How to apply, step by step

TechSoup validation, Google for Nonprofits, activation — the application sequence, realistic timelines, and where approvals stall.

Read more

Eligibility: who qualifies

Who's in, who's out, and why eligible is not the same as ready — the distinction most checkers skip.

Read more

Before you apply

The readiness checklist: content inventory, measurement, and conversion path — with the page-count thresholds we plan against.

Read more
Already approved?

Have a Grant that isn't spending?

The readiness check is for the pre-Grant stage. If your account is approved and under-delivering, the free assessment reviews spend, campaign structure, landing pages, organic positions, recency, and wasted queries.

Request a free assessmentBuild the SEO foundation

The readiness check audits your public website and the details you provide — it does not access Google Ads or Analytics accounts, and it does not determine eligibility. Google alone approves Grant applications. Page-count thresholds and keyword themes are planning signals, not guarantees of Grant approval, spend, impressions, conversions, or organic rankings.